Too low, and you work at a loss. Too high with no explanation, and the client hesitates. The right price is one you can justify, line by line. Here's a four-step method.
Start from what you need
Before looking at other people's prices, work out your own. Add up what you want to earn each month and your expenses (equipment, software, internet, transport, taxes), then divide by the number of days you can really bill.
- Desired monthly income, for example 600,000 XAF.
- Monthly expenses, for example 150,000 XAF.
- Billable days: count 12 to 15 a month, not 22. The rest goes to prospecting, admin and training.
- Minimum day rate: (600,000 + 150,000) ÷ 15 = 50,000 XAF per day.
Choose the right pricing model
| Model | When to use it | Example |
|---|---|---|
| Flat fee | Well-defined project | 5-page showcase website: 850,000 XAF |
| Per unit | Recurring deliverables | Additional page: 75,000 XAF |
| Hourly or daily | Coaching, consulting | Training: 35,000 XAF per hour |
| Recurring | Maintenance, hosting | 45,000 XAF per month |
A flat fee reassures the client and rewards your efficiency. Keep hourly rates for work that's hard to predict.
Present the price as value
A client doesn't buy "10 days of work"; they buy a website that brings in bookings. In your quote, describe what each line delivers, and offer two or three options:
- Essential: the minimum that works.
- Recommended: what they really need.
- Complete: with the extras (copywriting, photos, maintenance).
Most clients pick the middle option. Build it to be the best deal, for them and for you.
Raising your prices
Review your rates every year, and whenever your schedule is full three weeks ahead. Announce the increase a month in advance, apply it to new quotes, and keep the old rate for a few months for your loyal clients.
With Coolcolab
Save your prices once in the catalog (flat fee, page, hour, month), then put together your quotes in a few clicks. Your most-used services are featured on your showcase page.
